AV
Cleantech solutions? Child’s play.
Semplice CleanTech Website - Click to View Fullscreen
Launched in mid-May this was a recent project for Semplice, a Cleantech based consultancy now fully owned by Centrica (British Gas). As is becoming customary on projects that I art direct, there is a susbtsantial rich media component right up front that showcases Semplices Services and their part in the cleantech ‘revolution’ and allows users to “deep-link” to areas of interest throughout the site.
SmokeFree Camden Breathes Again …
Watch the first section of the Camden Future Movie - Showing the Near Future
There is an outside possibility that this project may be resurrected … Aimed at 16 – 25 year olds, the educational flash movie (mostly done in After Effects) would have projected the viewer into the next 50 years, and shown the possible effects on the local environment if smoking continues unchecked (from litter, to air quality, to less local effects such as world hunger and nutritional damage by goring tobacco instead of food crops).
A&O Graduate wins its first award
Allen & Overy Graduate Recruitment Website - Click Image for Fullscreen
Well hopefully this will be the first of many – we’ve entered it for a Webby (after getting an Honoree status in 2007) and will prolly enter it for a BIMA later this year. The TARGET graduate awards will also be a stepping stone (again the site as nominated in 2007 but lost out to Clifford Chance). Anyway so far so good – one Graduate award in the bag, The Lawyer HR awards:
Future Camden
Future Camden Streetscene - 5 years to 100 years from today
A sneak preview of the ‘Future Camden’ work we are doing with Smokefree Camden … images courtesy of Mr Alan Benzie (with some interference and direction from myself!)
Quintain Colourways
Quintain Estates New Colourways and Motion Graphics
A new ‘Silver’ colourway has been produced for Quintain, and finally we have managed to get the data-rate under control to deliver the full-blown motion graphics sequence – which was always supposed to be how the site should have launched back in August!
Full credit to Motion GFX guru Simon Payne for spending the long hours producing these sequence and of course Alan Benzie & Pete Duggan for producing the eye-catching designs (with a bit of creative direction thrown in from myself!)
Quintain Website
Quintain-estates.com
Gradu8 Online Recruitment Fair
Gradu8 Homepage, Tuesday 28th October 2008
Update:
So the week went off without a hitch despite it being the first time that either side (Glass or TJ) had held one of these events. Sure there were a few teething problems with the Chat application on Monday morning – but pretty much from Monday afternoon onwards it was pretty much plain sailing!
Generally the preliminary results were pretty good – the Online Recruitment Fair had roughly 22,000 visitors, of which 4,000 registered. The conversion rate of the registered was around 13% which meant the target of 500+ applications was reached.
inside.outside.everywhere
Camden Smokefree Homepage
Camden Smokefree is live … it’s taken a while with fixing all the QA issues but for the main part it’s been a very enjoyable project with some very forward-thinking and ambitious clients. There will be more to this campaign in the near future, mostly aimed at the younger 18-24 year old demographic – but for the time being it hits the main 18 – 50 year old fairly varied demographic head on. There’s information and interest for both smokers and non-smokers, and with the apposite inside.outside.everywhere positioning, it neatly breaks down the problems of smoking into: what it does to you, what it does to those around you and finally, the global impact of the smoking industry (which has been recently identified as a new ‘tipping’ point for some of the younger, socially conscious part of the demographic).
Camden Smokefree
Smokefree Everywhere layouts
As part of the national SmokeFree campaign, at Glass we’ve been working with Camden NHS to come up with a harder-hitting offering than the currently available site ( which was very much led by the national initiatives guidelines).
We did a lot of work developing the copy and came up with an additional ‘positioning’ statement of inside.outside.everywhere which worked really well with the content. The design layouts are still on brand – but with a much harder edge than the current campaign.
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