digital marketing
Miles Kane – Rearranged, Inhaled & Up Closer
Miles Kane @KCLSU 16th September 2011
Friday September 16th saw a Miles Kane tour-de-force performance at the semi-legendary Kings College London SU, as part of Livemusic’s inaugural Students Union Winter Tour.
Over 300 pairs of free tickets were given away in a Facebook campaign (with a few extra plugs online, on the radio via X.fm and in the NME) to lucky punters across the UK. The evening was an unqualified success (despite some rogue fire alarm activity) and set the bar for the rest of the SU Tour as it tours through 25 Universities throughout the UK.
The Only Way is … Facebook!
The Livemusic.fm Welcome page on Facebook
So yes we’ve had a lot of focus on Facebook recently … from the media industry in general (when was the last time you saw a TV or poster ad with a good old-fashioned but boring simple WWW URL ?) to the specifics of suddenly feeling that the Livemusic “Like” page is a bit ‘unloved’. It wasn’t even that long ago we didn’t have a Facebook ‘Fan’ Page at all (as they were called back in the heady days of 2010!) I think you’d have be living in a cave not to notice that Zuckerberg and pals have been making a serious land-grab for large swathes of cyberspace in the last 18 months or so …
Buckle up with Viatel
This is the recent mailer and e-shot I put together for Viatel. Viatel are one of the biggest independent ISP service providers focusing on business-to-business only connectivity and wanted to promote their Next Generation Access platform (part of BT’s 21st Century network program which is launching in early September 2009)
Cleantech solutions? Child’s play.
Semplice CleanTech Website - Click to View Fullscreen
Launched in mid-May this was a recent project for Semplice, a Cleantech based consultancy now fully owned by Centrica (British Gas). As is becoming customary on projects that I art direct, there is a susbtsantial rich media component right up front that showcases Semplices Services and their part in the cleantech ‘revolution’ and allows users to “deep-link” to areas of interest throughout the site.
A&O Graduate wins its first award
Allen & Overy Graduate Recruitment Website - Click Image for Fullscreen
Well hopefully this will be the first of many – we’ve entered it for a Webby (after getting an Honoree status in 2007) and will prolly enter it for a BIMA later this year. The TARGET graduate awards will also be a stepping stone (again the site as nominated in 2007 but lost out to Clifford Chance). Anyway so far so good – one Graduate award in the bag, The Lawyer HR awards:
Undead Avatars and Digital marketing
Facebook Werewolf Application
No-one has attacked my werewolf for at least 12 months thankfully. That might be because, along with a major purge of people I half knew (or old ex-girlfriends that my wife still had a problem with!) I also had a spring clean of all the useless ‘Web 2.0’ social networking apps that were funny for about 5 seconds. And it got me thinking … now that the buzz has died down somewhat concerning all things Web2.0 – what does social networking & user generated content really mean in the context of digital communications campaigns as we come to the end of 2008?
Gradu8 Online Recruitment Fair
Gradu8 Homepage, Tuesday 28th October 2008
Update:
So the week went off without a hitch despite it being the first time that either side (Glass or TJ) had held one of these events. Sure there were a few teething problems with the Chat application on Monday morning – but pretty much from Monday afternoon onwards it was pretty much plain sailing!
Generally the preliminary results were pretty good – the Online Recruitment Fair had roughly 22,000 visitors, of which 4,000 registered. The conversion rate of the registered was around 13% which meant the target of 500+ applications was reached.
Digital Branding in the 21st Century
The MyBrand Generation
Every aspect of the business affects the perception of the brand. So every interaction and “touchpoint” where that experience is generated, must reflect and reinforce the brand. Protecting and managing the brand has therefore become a fundamental task for any business.
Creating and sustaining a consistent brand experience across multiplying and converging channels challenges the way in which today’s organisations manage their brands. The brand is a relationship between the organisation and users, a promise to be fulfilled and an on-going experience, often co-created by the user. For example, the look and feel of a website and the level of customer service it offers are both perceived as one by online customers.
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