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Livemusic Presents… The Students Union Urban Tour 2011
The latter half of October saw the more Urban-focused part of the Livemusic Presents… Students Union Tour. This tour featured up-and-coming acts from the Urban-HipHop-Rap-Grime arena including Clement Marfo and the Frontline (since nominated for MTV’s New For 2012) and Stooshe (included in the BBC ‘s Sounds of 2012 listing) These exciting, energetic bands took the stage around six universities in the UK and once again played the final show at the Kings College Students Union – with a surprise guest appearance from Grime veteran Ghetts onstage … and Archbishop Desmond Tutu at the soundcheck (no less!)
Livemusic Presents… The Students Union Indie Rock Tour 2011
imageimageimageimageLivemusic Presents... The Students Union Indie Rock Tour 2011 - Click for Photos
The last 2 weeks of September and the first week in Ocotber saw the first leg of the Livemusic Presents … Students Union Tour. In the main this was an indie rock focused tour aimed at bringing new and exciting bands to
the Student population around 20 or so larger universities during the Fresher’s period. The ambitious tour was mainly advertised by flyering in the SUs themselves (and student publications such as Manchester, Birmingham & Sheffield ‘Lint’ magazine) The campaign also featured a small tactical campaign on local radio, and of course across the usual gammut of music magazine such as Q, NME, UnCut, Clash and The Fly Magazine (as well as digital advertising across a couple of their corresponding digital properties – and of course the SU Facebook Groups and Pages!).
Miles Kane – Rearranged, Inhaled & Up Closer
Miles Kane @KCLSU 16th September 2011
Friday September 16th saw a Miles Kane tour-de-force performance at the semi-legendary Kings College London SU, as part of Livemusic’s inaugural Students Union Winter Tour.
Over 300 pairs of free tickets were given away in a Facebook campaign (with a few extra plugs online, on the radio via X.fm and in the NME) to lucky punters across the UK. The evening was an unqualified success (despite some rogue fire alarm activity) and set the bar for the rest of the SU Tour as it tours through 25 Universities throughout the UK.
The Only Way is … Facebook!
The Livemusic.fm Welcome page on Facebook
So yes we’ve had a lot of focus on Facebook recently … from the media industry in general (when was the last time you saw a TV or poster ad with a good old-fashioned but boring simple WWW URL ?) to the specifics of suddenly feeling that the Livemusic “Like” page is a bit ‘unloved’. It wasn’t even that long ago we didn’t have a Facebook ‘Fan’ Page at all (as they were called back in the heady days of 2010!) I think you’d have be living in a cave not to notice that Zuckerberg and pals have been making a serious land-grab for large swathes of cyberspace in the last 18 months or so …
Sky Songs Off Air … Who’s Next?
Sky Songs Has Announced it is to Be Shut Down in Feb 2011 ... Who's Next?
BSkyB closed its music-subscription service, Sky Songs, this Monday 6th December – a little more than a year after its high-profile launch.The music-streaming service, similar to the iTunes store, has been “unable to reach a large enough customer base”, the company admitted today.
What does this mean for the other players in the streaming music & subscription space – from the Freemium services to the fully-paid streaming services, through to the download services. And more importantly who’s next?
Feed The Rhino – Wolves At the Door
Be-Tattooed Wolves of the UK Hardcore Scene
Feed the Rhino headlined the Live&Loud Hardcore Winter Special Gig and within minutes had introduced the crowd to one of the over-riding features of a Rhino gig; namely that there is no concept of “band-space” vs “punter-space”! Everything is just one glorious melee where both crowd and band hurl themselves into the hypercane of noise and furore that the words “mosh-pit” seem inadequate to explain.
LMFM and Live&Loud in the Music Press
A selection of the music press ads for magazines such as Kerrang and NME. These were to promote both the generic brand awareness of Live&Loud and Livemusic.fm as well as promoting the live music community side to both online properties.
Live&Loud Launches … finally
After what seemed like both a laughably truncated and mercifully short information architecture phase, followed by what seemed like a hugely extended naming and branding phase and then a quick panic-filled design and build phase … Live&Loud finally launched in early September.
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