Video
Cleantech solutions? Child’s play.
Semplice CleanTech Website - Click to View Fullscreen
Launched in mid-May this was a recent project for Semplice, a Cleantech based consultancy now fully owned by Centrica (British Gas). As is becoming customary on projects that I art direct, there is a susbtsantial rich media component right up front that showcases Semplices Services and their part in the cleantech ‘revolution’ and allows users to “deep-link” to areas of interest throughout the site.
SmokeFree Camden Breathes Again …
Watch the first section of the Camden Future Movie - Showing the Near Future
There is an outside possibility that this project may be resurrected … Aimed at 16 – 25 year olds, the educational flash movie (mostly done in After Effects) would have projected the viewer into the next 50 years, and shown the possible effects on the local environment if smoking continues unchecked (from litter, to air quality, to less local effects such as world hunger and nutritional damage by goring tobacco instead of food crops).
Gradu8 Online Recruitment Fair
Gradu8 Homepage, Tuesday 28th October 2008
Update:
So the week went off without a hitch despite it being the first time that either side (Glass or TJ) had held one of these events. Sure there were a few teething problems with the Chat application on Monday morning – but pretty much from Monday afternoon onwards it was pretty much plain sailing!
Generally the preliminary results were pretty good – the Online Recruitment Fair had roughly 22,000 visitors, of which 4,000 registered. The conversion rate of the registered was around 13% which meant the target of 500+ applications was reached.
inside.outside.everywhere
Camden Smokefree Homepage
Camden Smokefree is live … it’s taken a while with fixing all the QA issues but for the main part it’s been a very enjoyable project with some very forward-thinking and ambitious clients. There will be more to this campaign in the near future, mostly aimed at the younger 18-24 year old demographic – but for the time being it hits the main 18 – 50 year old fairly varied demographic head on. There’s information and interest for both smokers and non-smokers, and with the apposite inside.outside.everywhere positioning, it neatly breaks down the problems of smoking into: what it does to you, what it does to those around you and finally, the global impact of the smoking industry (which has been recently identified as a new ‘tipping’ point for some of the younger, socially conscious part of the demographic).
Camden Smokefree
Smokefree Everywhere layouts
As part of the national SmokeFree campaign, at Glass we’ve been working with Camden NHS to come up with a harder-hitting offering than the currently available site ( which was very much led by the national initiatives guidelines).
We did a lot of work developing the copy and came up with an additional ‘positioning’ statement of inside.outside.everywhere which worked really well with the content. The design layouts are still on brand – but with a much harder edge than the current campaign.
Gradu8 Launches
Gradu8 Online Recruitment Fair - Click Image for Fullscreen
Another Graduate Recruitment site – this time for an online recruitment fair which will be run in the last week of October. Again I pretty much have been involved from concept, through IA and design and right through to development in my role as Creative Director.
Allen & Overy Graduate Launches
Allen & Overy Recruitment - Click Image for Fullscreen
A&O graduate launched over the weekend. This is the 3rd iteration of the project that I have worked on, and really getting into gear now. The site includes Video Blogs, a full 5 minute Video feature, an integrated Flash Homepage feature (that will also include a video teaser in the near future) and an all-singing-and-dancing EPiServer 5.0 content management system.
Recent Posts
Search
Categories
Archives
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- June 2011
- May 2011
- February 2011
- December 2010
- November 2010
- September 2010
- June 2010
- May 2010
- April 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- May 2009
- April 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008