Quintain Colourways

A new ‘Silver’ colourway has been produced for Quintain, and finally we have managed to get the data-rate under control to deliver the full-blown motion graphics sequence – which was always supposed to be how the site should have launched back in August!

Full credit to Motion GFX guru Simon Payne for spending the long hours producing these sequence and of course Alan Benzie & Pete Duggan for producing the eye-catching designs (with a bit of creative direction thrown in from myself!)

Quintain Website
Quintain-estates.com

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Tags: AV, digital branding, motiongfx, web design, website design

Digital Branding in the 21st Century

Every aspect of the business affects the perception of the brand. So every interaction and “touchpoint” where that experience is generated, must reflect and reinforce the brand. Protecting and managing the brand has therefore become a fundamental task for any business.

Creating and sustaining a consistent brand experience across multiplying and converging channels challenges the way in which today’s organisations manage their brands. The brand is a relationship between the organisation and users, a promise to be fulfilled and an on-going experience, often co-created by the user. For example, the look and feel of a website and the level of customer service it offers are both perceived as one by online customers.

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Tags: branding, digital branding, digital marketing