Archive for October, 2008
Gradu8 Online Recruitment Fair
Gradu8 Homepage, Tuesday 28th October 2008
Update:
So the week went off without a hitch despite it being the first time that either side (Glass or TJ) had held one of these events. Sure there were a few teething problems with the Chat application on Monday morning – but pretty much from Monday afternoon onwards it was pretty much plain sailing!
Generally the preliminary results were pretty good – the Online Recruitment Fair had roughly 22,000 visitors, of which 4,000 registered. The conversion rate of the registered was around 13% which meant the target of 500+ applications was reached.
inside.outside.everywhere
Camden Smokefree Homepage
Camden Smokefree is live … it’s taken a while with fixing all the QA issues but for the main part it’s been a very enjoyable project with some very forward-thinking and ambitious clients. There will be more to this campaign in the near future, mostly aimed at the younger 18-24 year old demographic – but for the time being it hits the main 18 – 50 year old fairly varied demographic head on. There’s information and interest for both smokers and non-smokers, and with the apposite inside.outside.everywhere positioning, it neatly breaks down the problems of smoking into: what it does to you, what it does to those around you and finally, the global impact of the smoking industry (which has been recently identified as a new ‘tipping’ point for some of the younger, socially conscious part of the demographic).
World Mental Health Day
Don't Keep it to Yourself Membership Site
As part of the World Mental Health Day campaign both Berkshire Healthcare sites that I’ve been working on for the last 3 months went live today.
Livemusic Reviews 2008
Livemusic.fm Music Community Site
A selection of reviews written for livemusic.fm
Long Live Long Insiders – But Don’t Give the Dog a Bone February, 2008
The Long Insiders played a rawer, raucous loud set at Turnmills. Sarah Dodd’s sultry honey vocals were spiked with an unfamiliar untamed edge; while Nick Kenny’s surf guitar cranked up to create an atmospheric wall of sound. The later numbers of the set such as “All the Tears…” were delivered with an energy and passion, which while engaging, was bordering on the manic at times. I have to confess I felt the vocalist had to fight a bit with the tsunami of reverb by that point!
Wayfinding & Signposting in interface design
digital image header for teara.govt.nz - after Rosalie Gascoigne
“You have to lead them by the hand – It’s not the number of clicks, it’s the confidence level that you’re still headed in the right direction”
Steve Krug “Don’t make Me Think – A Common Sense Approach to Web Usability”
Best-practice involves making navigation and interaction as simple and logical as possible for the user. This is neatly summarized by the concept of ‘wayfinding’ – an alternative and more natural approach to what is normally captured under the heading of “Information Architecture”.
Livemusic Reviews 2006 – 2007
livemusic.fm music community
A selection of reviews written for livemusic.fm
Tom Baxter @ the Amadeus September 2006
This has got to be one of the strangest gigs I’ve ever been to … I’d ‘discovered’ Tom Baxter while I’d been living in New Zealand and found it highly ironic that he was brought to my attention while living 12,000 miles away from my old haunts in Balham (namely the Bedford Arms that had been my local when I lived in South London and where Tom Baxter cut his teeth …) Strange that – when you get to know and like an artist in another hemisphere , but you managed to miss them when you lived round the corner!
Digital Branding in the 21st Century
The MyBrand Generation
Every aspect of the business affects the perception of the brand. So every interaction and “touchpoint” where that experience is generated, must reflect and reinforce the brand. Protecting and managing the brand has therefore become a fundamental task for any business.
Creating and sustaining a consistent brand experience across multiplying and converging channels challenges the way in which today’s organisations manage their brands. The brand is a relationship between the organisation and users, a promise to be fulfilled and an on-going experience, often co-created by the user. For example, the look and feel of a website and the level of customer service it offers are both perceived as one by online customers.
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