creative development

A&O Graduate Redux

AO Graduate 2009

AO Graduate 2009

Well it’s with mixed feelings that I had a look at the recent re-vamp of the A&O graduate site – the fourth iteration that I have had some involvement with (if extremely limited this year.)

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Monday, September 21st, 2009 creative development, digital branding No Comments

SmokeFree Camden Breathes Again …

First section of Camden Futures Educational movie

Watch the first section of the Camden Future Movie - Showing the Near Future

There is an outside possibility that this project may be resurrected … Aimed at 16 – 25 year olds, the educational flash movie (mostly done in After Effects) would have projected the viewer into the next 50 years, and shown the possible effects on the local environment if smoking continues unchecked (from litter, to air quality, to less local effects such as world hunger and nutritional damage by goring tobacco instead of food crops).

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Thursday, April 30th, 2009 creative development, Video No Comments

Future Camden

Future Camden Streetscene - 5 years to 100 years from today

A sneak preview of the ‘Future Camden’ work we are doing with Smokefree Camden … images courtesy of Mr Alan Benzie (with some interference and direction from myself!)

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Wednesday, January 7th, 2009 creative development, interface design, Video No Comments

Gradu8 Online Recruitment Fair

Gradu8 Homepage,  Tuesday 28th October 2008

Gradu8 Homepage, Tuesday 28th October 2008

So the week went off without a hitch despite it being the first time that either side (Glass or TJ) had held one of these events. Sure there were a few teething problems with the Chat application on Monday morning – but pretty much from Monday afternoon onwards it was pretty much plain sailing!

Generally the preliminary results were pretty good – the Online Recruitment Fair had roughly 22,000 visitors, of which 4,000 registered. The conversion rate of the registered was around 13% which meant the target of 500+ applications was reached.

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Tuesday, October 28th, 2008 digital marketing, Web Design No Comments

World Mental Health Day

Don't Keep it to Yourself Membership Site

Don't Keep it to Yourself Membership Site

As part of the World Mental Health Day campaign both Berkshire Healthcare sites that I’ve been working on for the last 3 months went live today.

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Friday, October 10th, 2008 copywriting, Web Design No Comments

Camden Smokefree

Smokfree "Everywhere" layouts

Smokefree Everywhere layouts

As part of the national SmokeFree campaign, at Glass we’ve been working with Camden NHS to come up with a harder-hitting offering than the currently available site ( which was very much led by the national initiatives guidelines).

We did a lot of work developing the copy and came up with an additional ‘positioning’ statement of inside.outside.everywhere which worked really well with the content. The design layouts are still on brand – but with a much harder edge than the current campaign.

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Tuesday, September 30th, 2008 copywriting, Video, Web Design No Comments