copywriting
inside.outside.everywhere
Camden Smokefree Homepage
Camden Smokefree is live … it’s taken a while with fixing all the QA issues but for the main part it’s been a very enjoyable project with some very forward-thinking and ambitious clients. There will be more to this campaign in the near future, mostly aimed at the younger 18-24 year old demographic – but for the time being it hits the main 18 – 50 year old fairly varied demographic head on. There’s information and interest for both smokers and non-smokers, and with the apposite inside.outside.everywhere positioning, it neatly breaks down the problems of smoking into: what it does to you, what it does to those around you and finally, the global impact of the smoking industry (which has been recently identified as a new ‘tipping’ point for some of the younger, socially conscious part of the demographic).
World Mental Health Day
Don't Keep it to Yourself Membership Site
As part of the World Mental Health Day campaign both Berkshire Healthcare sites that I’ve been working on for the last 3 months went live today.
Livemusic Reviews 2008
Livemusic.fm Music Community Site
A selection of reviews written for livemusic.fm
Long Live Long Insiders – But Don’t Give the Dog a Bone February, 2008
The Long Insiders played a rawer, raucous loud set at Turnmills. Sarah Dodd’s sultry honey vocals were spiked with an unfamiliar untamed edge; while Nick Kenny’s surf guitar cranked up to create an atmospheric wall of sound. The later numbers of the set such as “All the Tears…” were delivered with an energy and passion, which while engaging, was bordering on the manic at times. I have to confess I felt the vocalist had to fight a bit with the tsunami of reverb by that point!
Livemusic Reviews 2006 – 2007
livemusic.fm music community
A selection of reviews written for livemusic.fm
Tom Baxter @ the Amadeus September 2006
This has got to be one of the strangest gigs I’ve ever been to … I’d ‘discovered’ Tom Baxter while I’d been living in New Zealand and found it highly ironic that he was brought to my attention while living 12,000 miles away from my old haunts in Balham (namely the Bedford Arms that had been my local when I lived in South London and where Tom Baxter cut his teeth …) Strange that – when you get to know and like an artist in another hemisphere , but you managed to miss them when you lived round the corner!
Camden Smokefree
Smokefree Everywhere layouts
As part of the national SmokeFree campaign, at Glass we’ve been working with Camden NHS to come up with a harder-hitting offering than the currently available site ( which was very much led by the national initiatives guidelines).
We did a lot of work developing the copy and came up with an additional ‘positioning’ statement of inside.outside.everywhere which worked really well with the content. The design layouts are still on brand – but with a much harder edge than the current campaign.
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