inside.outside.everywhere

Camden Smokefree is live … it’s taken a while with fixing all the QA issues but for the main part it’s been a very enjoyable project with some very forward-thinking and ambitious clients. There will be more to this campaign in the near future, mostly aimed at the younger 18-24 year old demographic – but for the time being it hits the main 18 – 50 year old fairly varied demographic head on. There’s information and interest for both smokers and non-smokers, and with the apposite inside.outside.everywhere positioning, it neatly breaks down the problems of smoking into: what it does to you, what it does to those around you and finally, the global impact of the smoking industry (which has been recently identified as a new ‘tipping’ point for some of the younger, socially conscious part of the demographic).

The Video content is also hugely worthwhile and walks the line between the resonance of being ‘real people stories’ while being inclusive and informative at the same time. David’s ‘Inside Story’ and his poem about giving up smoking is particularly watchable!

SmokeFree Website
smokefreecamden.nhs.uk

Credits
Designer: Alan Benzie
Information Architect: Lynda Elliot
Copywriter: Philip Clarke
AV Director: Simon Payne
AV Assistant: Andrew Telling
Photographer: Debbie Bragg
HTML/CSS: Vojta Tremcinsky
PHP Developer: Rob Cochran
Producer: Chris Garcia
Project Manager: Nick Brauer
Creative Director: Rick Lippiett

Tags: AV, copywriting, design, NHS, smokefree, smoking, Video, web design