Camden Smokefree

As part of the national SmokeFree campaign, at Glass we’ve been working with Camden NHS to come up with a harder-hitting offering than the currently available site ( which was very much led by the national initiatives guidelines).

We did a lot of work developing the copy and came up with an additional ‘positioning’ statement of inside.outside.everywhere which worked really well with the content. The design layouts are still on brand – but with a much harder edge than the current campaign.

We also shot and edited some great ‘talking head’s pieces by some of the Smokefree staff and service users themselves.

This is a bit of a sneaky peak but it should be going live this week …

credits
Designer: Alan Benzie
Copywriter: Philip Clarke
AV Director: Simon Payne
AV Assistant: Andrew Telling
Photographer: Debbie Bragg
HTML/CSS: Vojta Tremcinsky
PHP Developer: Rob Cochran
Producer: Chris Garcia
Project Manager: Nick Brauer
Creative Director: Rick Lippiett

Tags: AV, copywriting, creative development, design, NHS, Video, VoxPops, web design