digital branding
A&O Graduate Redux
AO Graduate 2009
Well it’s with mixed feelings that I had a look at the recent re-vamp of the A&O graduate site – the fourth iteration that I have had some involvement with (if extremely limited this year.)
Undead Avatars and Digital marketing
Facebook Werewolf Application
No-one has attacked my werewolf for at least 12 months thankfully. That might be because, along with a major purge of people I half knew (or old ex-girlfriends that my wife still had a problem with!) I also had a spring clean of all the useless ‘Web 2.0’ social networking apps that were funny for about 5 seconds. And it got me thinking … now that the buzz has died down somewhat concerning all things Web2.0 – what does social networking & user generated content really mean in the context of digital communications campaigns as we come to the end of 2008?
Quintain Colourways
Quintain Estates New Colourways and Motion Graphics
A new ‘Silver’ colourway has been produced for Quintain, and finally we have managed to get the data-rate under control to deliver the full-blown motion graphics sequence – which was always supposed to be how the site should have launched back in August!
Full credit to Motion GFX guru Simon Payne for spending the long hours producing these sequence and of course Alan Benzie & Pete Duggan for producing the eye-catching designs (with a bit of creative direction thrown in from myself!)
Quintain Website
Quintain-estates.com
Digital Branding in the 21st Century
The MyBrand Generation
Every aspect of the business affects the perception of the brand. So every interaction and “touchpoint” where that experience is generated, must reflect and reinforce the brand. Protecting and managing the brand has therefore become a fundamental task for any business.
Creating and sustaining a consistent brand experience across multiplying and converging channels challenges the way in which today’s organisations manage their brands. The brand is a relationship between the organisation and users, a promise to be fulfilled and an on-going experience, often co-created by the user. For example, the look and feel of a website and the level of customer service it offers are both perceived as one by online customers.
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