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Livemusic Presents… The Students Union Indie Rock Tour 2011
imageimageimageimageLivemusic Presents... The Students Union Indie Rock Tour 2011 - Click for Photos
The last 2 weeks of September and the first week in Ocotber saw the first leg of the Livemusic Presents … Students Union Tour. In the main this was an indie rock focused tour aimed at bringing new and exciting bands to
the Student population around 20 or so larger universities during the Fresher’s period. The ambitious tour was mainly advertised by flyering in the SUs themselves (and student publications such as Manchester, Birmingham & Sheffield ‘Lint’ magazine) The campaign also featured a small tactical campaign on local radio, and of course across the usual gammut of music magazine such as Q, NME, UnCut, Clash and The Fly Magazine (as well as digital advertising across a couple of their corresponding digital properties – and of course the SU Facebook Groups and Pages!).
Bet You Look Good on the Dancefloor?
Just a quick post of a couple of ads that were printed and went out in February 2011. One a continuation of the LMFM posters (this one art-worked by Pete Duggan, Copywriter Mick , Art Directed yours truly). the song title is Artic Monkeys which carries on from the Sex Pistols reference of the last ad. The second ad was to foster some writers to submit editorial to LMFM. The pun in the ad which is pretty subtle unless you are a music journo or hep-cat is that the picture is of the frontman in FOALS.
LMFM and Live&Loud in the Music Press
A selection of the music press ads for magazines such as Kerrang and NME. These were to promote both the generic brand awareness of Live&Loud and Livemusic.fm as well as promoting the live music community side to both online properties.
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