Timelines Re-visited

So it seems that Facebook is finally taking it’s Timelines feature out of Beta (now in full production mode) and pretty soon is going to be forcing those of us who haven’t bothered to changeover, to have one. Why have they devoted so much energy to this seemingly trivial feature… and what happened to those services that already existed for creating personal timelines? About 3 years ago I did do some research into the ‘Timeline’ services available on the internet with a view to developing a standalone service for a major broadcaster. So what insights does that give me?

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The Only Way is … Facebook!

So yes we’ve had a lot of focus on Facebook recently … from the media industry in general (when was the last time you saw a TV or poster ad with a good old-fashioned but boring simple WWW URL ?) to the specifics of suddenly feeling that the Livemusic “Like” page is a bit ‘unloved’. It wasn’t even that long ago we didn’t have a Facebook ‘Fan’ Page at all (as they were called back in the heady days of 2010!) I think you’d have be living in a cave not to notice that Zuckerberg and pals have been making a serious land-grab for large swathes of cyberspace in the last 18 months or so …

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Tags: facebook, google+, marleting speak, social media, twitter