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TheSite.org Community & Festival Guide
Brief : An online video giving advice to a youth audience as to how best to enjoy the Festival experience.
Overview : The video was commissioned by Youthnet for theSite.org and was shot on location during 1-day. The subsequent video was edited into 5 segments and dispersed over the internet ahead of the Festival Season. theSite.org featured the video and it was syndicated to Google & MSN Video - as well as released on YouTube and other video sharing communities.
Credits : Creative Director
Community Section Re-Design
Brief : The key objective was to make theSite.org design look credible and contemporary and give a sense of a real-life 'Youth' community.
Overview : It was decided very early on that the images should reflect the same tone and authenticity as the user-generated avatars in the chat-rooms. Consequently the main photographic imagery featured a variety of ‘real people’ from the target audience demographic delivering a level of credibility, authenticity and resonance with the user group that would not have been possible using models and or stock photography.
Results : Since launch the site traffic and user base has significantly grown by around 10-15% and much of the positive feedback has been centred around the visual design.
Credits : Art Direction