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Illy Café - Kiosk Installations
Brief :Illy Café in Milan were looking for a way of re-launching their new coffee and its stylish re-designed container in a new and innovative way. Razorfish Milan were approached to develop an exhibition and launch party in the fashionable Brera district.
Overview : As one of the creatives, myself and the design team developed the idea of "Retail Digital Space" and designed a series of 'touch-screen' interactive installations.
The installations were designed to interact with people both passing in the street, and actually in the gallery itself which was the venue for the re-launch.
Four sequences were developed in Flash and Macromedia Director which were played on touch-screen kiosks in the windows, whilst 3 more interactive 'touch screen' games were developed for inside the gallery. These high-end Director movies combined video, audio and even changes to the ambient lighting in the windows when users interacted with them.
Results : The launch party was filmed by italian broadcaster RAI Uno and the concept of Retail Digital Space was made a reality and launched. As well as the interactive kiosks, coffees were served to the browsing public by roller-skating waiters and waitresses and many coffee-themed Pop-art pieces were displayed in the gallery itself.
Since the launch there has been steady interest in interactive gallery designs for commercial brands and an off-shoot from Razorfish Milan thebigspace.com continues work in this field.
Credits : Designer / Flash Development