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BBC Four Launch Campaign
Brief : As part of the integrated launch campaign for a new cultural digital channel, BBC Four, this interactive screensaver was based on the campaign's central theme "Everybody Needs a Place to Think".
Overview : It was decided to actually create the building blocks for a digital ambient personal 'place to think'. Using a combination of bespoke Director Lingo and the visual capabilities of Director MX, the screensaver also used specially commissioned music to enhance its ambient nature.
Results : Over 250,000 downloads since 2002 launch. Still available on the BBC Four Website
Credits : Creative Director
Awards: BIMA Nominee 2001
BBC Four 'SeeMore' Campaign
Brief : To develop an online promo for BBC Four that would attract a wider audience and motivate users to stay online and explore the full breadth of BBC Four's award winning programming.
Overview : An anthropomorphic robot character 'Seemore' was created who led users around a computer game-type environment to explore a range of BBC Four programming. The slightly surreal game was developed for use during the 'How Far Would You Go For Inspiration' campaign and a content management system using live XML feeds was built into the game allowing BBC Four to change programme info on the fly.
Results : Over 30,000 users 'Explored with Seemore' over the 3 month campaign.
Credits : Creative Director