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Natwest e-dentity
Brief : A project that encompassed all the areas of digital branding from letter writing guides, word templates and email signature to branding in the interactive TV environment. Much work was done in how to express the NatWest ident in a digital space - minimum size, typography and replacement HTML fonts, 1 -bit idents for mobile devices, animation styles, colour palettes etc
Overview : As one of a large team of designers, working on several areas of this comprehensive intranet, we put into practice the visual brand methodologies when designing constituent parts of Natwest.com
Natwest.com Animations
Brief :A series of motion graphics centred around the re-branding of NatWest.com and it's positioning in the digital arena.
Overview : A series of humorous animations to both promote the launch of the new dotcom homepage as well as sequences which were integrated into the structure of the page itself. All animations were executed using the new brand guidelines and a highly-stylised 'pixel' based illustration format.
Results : Banner campaigns ran on YAHOO for launch while the Lifestyle Promotions were succesfully integrated into the homepage to promote Natwest's 5 core personal banking offerings.
Credits : Designer / Animator