Timelines Re-visited

Storyline - a proposed service in 2009 and the current Facebook Template for a Timeline

So it seems that Facebook is finally taking it’s Timelines feature out of Beta (now in full production mode) and pretty soon is going to be forcing those of us who haven’t bothered to changeover, to have one. Why have they devoted so much energy to this seemingly trivial feature… and what happened to those services that already existed for creating personal timelines? About 3 years ago I did do some research into the ‘Timeline’ services available on the internet with a view to developing a standalone service for a major broadcaster. So what insights does that give me?

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TV or Not TV

Apple TV's Interface for Surfing the Web TV offerings

All I want for Xmas is … well something better than my Apple TV! I’m kinda kicking myself that no sooner had I decided I would NOT take the plunge and get Sky installed OR Virgin … then Virgin announced that they were shipping TiVo boxes as their response to Sky+! I’ve always been a massive fan of TiVo and to date I think it has given me the best experience that broadcast programming could offer me: TiVo went off and found what I liked and then I could watch it when I liked and pause / fast forward / rewind at will. I even liked the cute ‘tic-toc’ sounds the UI made. However, as a result of my non-decisions, what I actually HAVE is just a standard Freeview set-up augmented by (in the loosest sense of the word) my Apple TV. I couldn’t see any benefit to BT Vision’s offering no matter how many times I spoke to them or read their spiel online. So all that being said … what would be my ideal set up?

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Livemusic Presents… The Students Union Urban Tour 2011

Livemusic Presents... The Students Union Urban Tour October 2011 - Click for Photos

The latter half of October saw the more Urban-focused part of the Livemusic Presents… Students Union Tour. This tour featured up-and-coming acts from the Urban-HipHop-Rap-Grime arena including Clement Marfo and the Frontline (since nominated for MTV’s New For 2012) and Stooshe (included in the BBC ‘s Sounds of 2012 listing) These exciting, energetic bands took the stage around six universities in the UK and once again played the final show at the Kings College Students Union – with a surprise guest appearance from Grime veteran Ghetts onstage … and Archbishop Desmond Tutu at the soundcheck (no less!)

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Livemusic Presents… The Students Union Indie Rock Tour 2011

Livemusic Presents... The Students Union Indie Rock Tour 2011 - Click for Photos

The last 2 weeks of September and the first week in Ocotber saw the first leg of the Livemusic Presents … Students Union Tour. In the main this was an indie rock focused tour aimed at bringing new and exciting bands to
the Student population around 20 or so larger universities during the Fresher’s period. The ambitious tour was mainly advertised by flyering in the SUs themselves (and student publications such as Manchester, Birmingham & Sheffield ‘Lint’ magazine) The campaign also featured a small tactical campaign on local radio, and of course across the usual gammut of music magazine such as Q, NME, UnCut, Clash and The Fly Magazine (as well as digital advertising across a couple of their corresponding digital properties – and of course the SU Facebook Groups and Pages!).

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Miles Kane – Rearranged, Inhaled & Up Closer

Miles Kane @KCLSU 16th September 2011

Friday September 16th saw a Miles Kane tour-de-force performance at the semi-legendary Kings College London SU, as part of Livemusic’s inaugural Students Union Winter Tour.
Over 300 pairs of free tickets were given away in a Facebook campaign (with a few extra plugs online, on the radio via X.fm and in the NME) to lucky punters across the UK. The evening was an unqualified success (despite some rogue fire alarm activity) and set the bar for the rest of the SU Tour as it tours through 25 Universities throughout the UK.

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ingozi provides creative consultancy and direction for a wide range of clients and brands. To date these have included agencies, corporates and brands in the UK, the US, Italy and New Zealand.

ingozi offers a full range of creative services from branding, digital & print design, digital marketing & everything in-between.

Sample highlight projects for recent clients are featured below, or can be linked to from the images above, or you can explore the digital and non-digitalwork sections for a full overview of ingozi work.

 



DIGITAL STRATEGY: Livemusic.fm

Ongoing strategic consultancy for a music based community and e-commerce venture centred around gig ticketing and live music. This has been a fully immersive (and ongoing) challenging project covering every aspect of the digital disciplines, as well as motivating a wide and varied team, and has encompassed all facets of setting up the venture from the ground up. Find out More

DIGITAL STRATEGY: Allen & Overy

The challenge was to create an award winning website that differentiated A&O from any other 'Golen Circle' law firms, and give future recruits a real sense of the A&O’s values. This strategic consultancy & design project spanned from 2006 to 2009; during this period the website was awarded a Webby Honoree in 2007 and has also won several Recruitment Industry awards. Find out More

WEB DESIGN: Avis Europe

Avis needed to establish themselves in the Corporate Social Responsibility space and thus launched the 'Greener World' campaign with some help from the UK based environmental agency, the Carbon Trust. This project was to design and develop a strategic digital property that reflected these new green values and was more 'fun' than the traditional Avis brand, whilst still adhering to the general, wider, brand properties. Find out More