Identity Development and Logotypes
Work involved in developing the brand signature, logotype, colourways and colour palettes for an identity. Work includes offline development and development for digital only, or combination of both.
Projects below include illustrations and creative development of the Rate Tart identity - an online comparison website aimed at saving people money on credit cards (or other financial products).
Whatstax? identity development for the New Zealand Inland Revenue department - aimed at 14-21 year old New Zealanders who were embarking on their first job (and thus their first experience of tax). This was a digital and offline brand development.
Rocket recruitment are a young, hip, media-centred recruitment company whilst Atomic Artists Management are a music industry agency that manage musical artists - from Steve Winwood through to unsigned acts.
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