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The Rate Tart
Brief : The term "Rate Tart" was coined by banks to describe people who save money by moving switching credit cards to take advantage of introductory offers. The Rate Tart is a comparison website which aims to give users information to get the best deals on everything from Credit cards to Insurance.
Overview : Initial developments of a Devil Girl or a literal interpretation of a 'tart' were felt to be too risqué. Therefore the Banker Wanker was developed, along with a 'Pink Panther Cartoon' feel.
Results : Initially launched in 2006, the brand has proved successful and plans are afoot for a less comical sister-brand aimed at a more no-nonsense audience - Always The Best Deal.
Credits : Creative Director / Brand Strategist