Rick Lippiett

An award winning creative professional with nearly 20 years experience working in the digital industry, bringing a proven deep knowledge of creative strategy, vision, experience architecture, communication and management with an emphasis on digital brand development and user experience.
 
An energetic leader combining presence with the ability to communicate, influence and lead people, and strong client and stakeholder management skills, all gained in challenging and dynamic environments.

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Approach

• Advocate of true UCD product development process: envision, shape, test, make, test, iterate, test again
• Focus on digital convergence and real life experiences: choosing a uni, buying and using a product, going to a gig, finding a reputable trader, supporting a campaign
• Strong skills in: UI and digital design execution, defining key user journeys, user research, storyboarding and narrative development, art direction and copywriting.
• Brand and customer experience frameworks, design thinking and problem solving methodologies

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