{"id":739,"date":"2010-11-30T20:55:17","date_gmt":"2010-11-30T14:55:17","guid":{"rendered":"http:\/\/ingozi.com\/blog\/?p=739"},"modified":"2011-02-15T23:34:43","modified_gmt":"2011-02-15T17:34:43","slug":"lmfm-and-ll-in-the-music-press","status":"publish","type":"post","link":"https:\/\/ingozi.com\/blog\/?p=739","title":{"rendered":"LMFM and Live&#038;Loud in the Music Press"},"content":{"rendered":"<div id=\"attachment_740\" style=\"width: 585px\" class=\"wp-caption aligncenter\"><a id=\"nme-ads\" title=\"LMFM NME Ad November 2010\" href=\"http:\/\/ingozi.com\/blog\/wp-content\/uploads\/LMFM_dead_or_live-HiQ.jpg\" rel=\"shadowbox[sbpost-739];player=img;\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-740\" src=\"http:\/\/ingozi.com\/blog\/wp-content\/uploads\/nme-ad-print-banner.jpg\" alt=\"Ads for the NME\" title=\"nme-ad-print-banner\" width=\"575\" height=\"198\" class=\"size-full wp-image-740\" \/><\/a><a id=\"nme-ads\" class=\"hidden\" title=\"Live&#038;Loud Kerrang Ad\" href=\"http:\/\/ingozi.com\/blog\/wp-content\/uploads\/Kerrang-Ad-LiveLoud-METAL.jpg\" rel=\"shadowbox[sbpost-739];player=img;\">image<\/a><a id=\"nme-ads\" class=\"hidden\" title=\"Winter Special Kerrang Ad\" href=\"http:\/\/ingozi.com\/blog\/wp-content\/uploads\/LL-WinterSpecial-A3-HiRes.jpg\" rel=\"shadowbox[sbpost-739];player=img;\">image<\/a><a id=\"nme-ads\" class=\"hidden\" title=\"NME Live&#038;Loud Ad\" href=\"http:\/\/ingozi.com\/blog\/wp-content\/uploads\/NME-Ad-LiveLoud-RHP-HiQ.jpg\" rel=\"shadowbox[sbpost-739];player=img;\">image<\/a><a id=\"nme-ads\" class=\"hidden\" title=\"NME Xmas Ad\" href=\"http:\/\/ingozi.com\/blog\/wp-content\/uploads\/LMFM_Xmas_Balls-HiQ-Final.jpg\" rel=\"shadowbox[sbpost-739];player=img;\">image<\/a><br \/>\n<p id=\"caption-attachment-740\" class=\"wp-caption-text\">A Selection of the NME & Kerrang Print Ads - Click Image for Slideshow<\/p><\/div>\n<p>A selection of the music press ads for magazines such as Kerrang and NME. These were to promote both the generic brand awareness of Live&#038;Loud and Livemusic.fm as well as promoting the live music community side to both online properties.<\/p>\n<p><!--more-->These ads ran in November and December 2010 and were either full-page or half-page ads for maximum impact. They also included a promotion for a hardcore winter special gig in Shoreditch, London &#8230; as well as a Christmas flavoured promotion to run in the double-edition over the festive period. <\/p>\n<p>The photos for the NME ads were provided by Everynight Images &#8211; who specialize in pictures from music based events and who I&#8217;ve worked with on several other projects. The Kerrang ads were the usual stock image library images &#038;\/or taken from the bands themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A selection of the music press ads for magazines such as Kerrang and NME. These were to promote both the generic brand awareness of Live&#038;Loud and Livemusic.fm as well as promoting the live music community side to both online properties.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,97,100,92,101,66],"tags":[],"class_list":["post-739","post","type-post","status-publish","format-standard","hentry","category-art-direction","category-copywriting","category-creative-development","category-livemusic","category-music","category-print-production"],"_links":{"self":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=739"}],"version-history":[{"count":17,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/739\/revisions"}],"predecessor-version":[{"id":879,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/739\/revisions\/879"}],"wp:attachment":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}