{"id":68,"date":"2008-09-30T17:02:04","date_gmt":"2008-09-30T11:02:04","guid":{"rendered":"http:\/\/ingozi.com\/blog\/?p=68"},"modified":"2008-10-08T21:16:45","modified_gmt":"2008-10-08T15:16:45","slug":"camden-smokefree","status":"publish","type":"post","link":"https:\/\/ingozi.com\/blog\/?p=68","title":{"rendered":"Camden Smokefree"},"content":{"rendered":"
\"Smokfree<\/a>

Smokefree Everywhere layouts<\/p><\/div>\n

As part of the national SmokeFree campaign, at Glass we’ve been working with Camden NHS to come up with a harder-hitting offering than the currently available site ( which was very much led by the national initiatives guidelines).<\/p>\n

We did a lot of work developing the copy and came up with an additional ‘positioning’ statement of inside.outside.everywhere<\/strong> which worked really well with the content. The design layouts are still on brand – but with a much harder edge than the current campaign. <\/p>\n

We also shot and edited some great ‘talking head’s pieces by some of the Smokefree staff and service users themselves. <\/p>\n

\"David<\/a>

David Talks About his Experience in Giving Up Smoking<\/p><\/div>\n

This is a bit of a sneaky peak but it should be going live this week …<\/p>\n

credits<\/strong>
\nDesigner: Alan Benzie
\nCopywriter: Philip Clarke
\nAV Director: Simon Payne
\nAV Assistant: Andrew Telling
\nPhotographer: Debbie Bragg
\nHTML\/CSS: Vojta Tremcinsky
\nPHP Developer: Rob Cochran
\nProducer: Chris Garcia
\nProject Manager: Nick Brauer
\nCreative Director: Rick Lippiett<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of the national SmokeFree campaign, at Glass we’ve been working with Camden NHS to come up with a harder-hitting offering than the currently available site ( which was very much led by the national initiatives guidelines). We did a lot of work developing the copy and came up with an additional ‘positioning’ statement […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97,5,3],"tags":[26,10,28,22,25,96,27,24],"class_list":["post-68","post","type-post","status-publish","format-standard","hentry","category-copywriting","category-video","category-webdesign","tag-av","tag-copywriting","tag-creative-development","tag-design","tag-nhs","tag-video","tag-voxpops","tag-web-design"],"_links":{"self":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=68"}],"version-history":[{"count":17,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/68\/revisions"}],"predecessor-version":[{"id":247,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/68\/revisions\/247"}],"wp:attachment":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}