{"id":650,"date":"2009-09-29T17:06:33","date_gmt":"2009-09-29T11:06:33","guid":{"rendered":"http:\/\/ingozi.com\/blog\/?p=650"},"modified":"2010-04-18T01:43:47","modified_gmt":"2010-04-17T19:43:47","slug":"buckle-up-with-viatel","status":"publish","type":"post","link":"https:\/\/ingozi.com\/blog\/?p=650","title":{"rendered":"Buckle up with Viatel"},"content":{"rendered":"<div id=\"Viatel2009\" style=\"width: 585px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/ingozi.com\/blog\/wp-content\/uploads\/viatel-bt-futureproof-ideas1.jpg\" rel=\"shadowbox[sbpost-650];player=img;\" title=\"Viatel Ideas 1-3\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-Viatel2009\" src=\"http:\/\/ingozi.com\/blog\/wp-content\/uploads\/viatel-bt-futureproof-buckle.jpg\" alt=\"Banner for Viatel&#039;s Next Generation Access Campaign\" title=\"Viatel Futureproof Ideas\" width=\"575\" height=\"198\" class=\"size-full wp-image-441\" \/><\/a><a id=\"Viatel2009\"  class=\"hidden\" title=\"Viatel Ideas 4-6\" href=\"http:\/\/ingozi.com\/blog\/wp-content\/uploads\/viatel-bt-futureproof-ideas2.jpg\" rel=\"shadowbox[sbpost-650];player=img;\">image<\/a><p id=\"caption-Viatel2009\" class=\"wp-caption-text\">Creative for Viatel's Next Generation Access Campaign<\/p><\/div>\n<p>This is the recent mailer and e-shot I put together for Viatel. Viatel are one of the biggest independent ISP service providers focusing on business-to-business only connectivity and wanted to promote their Next Generation Access platform (part of BT&#8217;s 21st Century network program which is launching in early September 2009)<\/p>\n<p><!--more--><\/p>\n<p>Creative development included several directions.  Print art-working&#8217;s not quite like riding a bike &#8211; more like riding a horse and you have forgotten how it all works. Anyway e-shots and mailers went out the first week of September.<\/p>\n<p>Be interesting to see how effective the campaign is as a whole &#8230; Viatel now have a system to work from for the e-shots later in the year and in 1Q10. I kinda like the &#8220;Socks&#8221; one as well (click the image above) &#8230; and may use that for a future magazine ad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the recent mailer and e-shot I put together for Viatel. Viatel are one of the biggest independent ISP service providers focusing on business-to-business only connectivity and wanted to promote their Next Generation Access platform (part of BT&#8217;s 21st Century network program which is launching in early September 2009)<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97,100,6,63],"tags":[],"class_list":["post-650","post","type-post","status-publish","format-standard","hentry","category-copywriting","category-creative-development","category-digital-marketing","category-technology"],"_links":{"self":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=650"}],"version-history":[{"count":12,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/650\/revisions"}],"predecessor-version":[{"id":667,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/650\/revisions\/667"}],"wp:attachment":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}