{"id":263,"date":"2008-10-15T19:15:08","date_gmt":"2008-10-15T13:15:08","guid":{"rendered":"http:\/\/ingozi.com\/blog\/?p=263"},"modified":"2008-10-16T16:05:11","modified_gmt":"2008-10-16T10:05:11","slug":"insideoutsideeverywhere","status":"publish","type":"post","link":"https:\/\/ingozi.com\/blog\/?p=263","title":{"rendered":"inside.outside.everywhere"},"content":{"rendered":"
\"Camden<\/a>

Camden Smokefree Homepage<\/p><\/div>\n

Camden Smokefree is live … it’s taken a while with fixing all the QA issues but for the main part it’s been a very enjoyable project with some very forward-thinking and ambitious clients. There will be more to this campaign in the near future, mostly aimed at the younger 18-24 year old demographic – but for the time being it hits the main 18 – 50 year old fairly varied demographic head on. There’s information and interest for both smokers and non-smokers, and with the apposite inside.outside.everywhere<\/strong> positioning, it neatly breaks down the problems of smoking into: what it does to you, what it does to those around you and finally, the global impact of the smoking industry (which has been recently identified as a new ‘tipping’ point for some of the younger, socially conscious part of the demographic).<\/p>\n

The Video content is also hugely worthwhile and walks the line between the resonance of being ‘real people stories’ while being inclusive and informative at the same time. David’s ‘Inside Story’<\/a> and his poem about giving up smoking is particularly watchable!<\/p>\n

SmokeFree Website<\/strong>
\nsmokefreecamden.nhs.uk<\/a><\/p>\n

Credits<\/strong>
\nDesigner: Alan Benzie
\nInformation Architect: Lynda Elliot
\nCopywriter: Philip Clarke
\nAV Director: Simon Payne
\nAV Assistant: Andrew Telling
\nPhotographer: Debbie Bragg
\nHTML\/CSS: Vojta Tremcinsky
\nPHP Developer: Rob Cochran
\nProducer: Chris Garcia
\nProject Manager: Nick Brauer
\nCreative Director: Rick Lippiett<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Camden Smokefree is live … it’s taken a while with fixing all the QA issues but for the main part it’s been a very enjoyable project with some very forward-thinking and ambitious clients. There will be more to this campaign in the near future, mostly aimed at the younger 18-24 year old demographic – but […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97,5,3],"tags":[26,10,22,25,35,34,96,24],"class_list":["post-263","post","type-post","status-publish","format-standard","hentry","category-copywriting","category-video","category-webdesign","tag-av","tag-copywriting","tag-design","tag-nhs","tag-smokefree","tag-smoking","tag-video","tag-web-design"],"_links":{"self":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=263"}],"version-history":[{"count":23,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/263\/revisions"}],"predecessor-version":[{"id":291,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/263\/revisions\/291"}],"wp:attachment":[{"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ingozi.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}