copywriting

Buckle up with Viatel

Banner for Viatel's Next Generation Access Campaign

Creative for Viatel's Next Generation Access Campaign

This is the recent mailer and e-shot I put together for Viatel. Viatel are one of the biggest independent ISP service providers focusing on business-to-business only connectivity and wanted to promote their Next Generation Access platform (part of BT’s 21st Century network program which is launching in early September 2009)

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Cleantech solutions? Child’s play.

Semplice CleanTech Website

Semplice CleanTech Website - Click to View Fullscreen

Launched in mid-May this was a recent project for Semplice, a Cleantech based consultancy now fully owned by Centrica (British Gas). As is becoming customary on projects that I art direct, there is a susbtsantial rich media component right up front that showcases Semplices Services and their part in the cleantech ‘revolution’ and allows users to “deep-link” to areas of interest throughout the site.

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inside.outside.everywhere

Camden Smokefree Homepage

Camden Smokefree Homepage

Camden Smokefree is live … it’s taken a while with fixing all the QA issues but for the main part it’s been a very enjoyable project with some very forward-thinking and ambitious clients. There will be more to this campaign in the near future, mostly aimed at the younger 18-24 year old demographic – but for the time being it hits the main 18 – 50 year old fairly varied demographic head on. There’s information and interest for both smokers and non-smokers, and with the apposite inside.outside.everywhere positioning, it neatly breaks down the problems of smoking into: what it does to you, what it does to those around you and finally, the global impact of the smoking industry (which has been recently identified as a new ‘tipping’ point for some of the younger, socially conscious part of the demographic).

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Wednesday, October 15th, 2008 copywriting, Video, Web Design No Comments

World Mental Health Day

Don't Keep it to Yourself Membership Site

Don't Keep it to Yourself Membership Site

As part of the World Mental Health Day campaign both Berkshire Healthcare sites that I’ve been working on for the last 3 months went live today.

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Friday, October 10th, 2008 copywriting, Web Design No Comments

Camden Smokefree

Smokfree "Everywhere" layouts

Smokefree Everywhere layouts

As part of the national SmokeFree campaign, at Glass we’ve been working with Camden NHS to come up with a harder-hitting offering than the currently available site ( which was very much led by the national initiatives guidelines).

We did a lot of work developing the copy and came up with an additional ‘positioning’ statement of inside.outside.everywhere which worked really well with the content. The design layouts are still on brand – but with a much harder edge than the current campaign.

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Tuesday, September 30th, 2008 copywriting, Video, Web Design No Comments

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